This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

The Future Big Four Social Media. Did You Choose Correctly? (459)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Ethics in Marketing: The Dangers of Compromising Integrity

This chapter examines the controversial role of a consulting firm in developing marketing strategies for OxyContin and the resulting ethical dilemmas. It stresses the need for consultants to uphold personal integrity and navigate conflicts of interest in their professional practices.

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