This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose Will Meta Buy TikTok? (464)
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Jan 24, 2025 The latest buzz revolves around TikTok's uncertain future and potential acquisitions, sparking lively debates. Instagram is pouring funds into creator incentives, attempting to up its game against TikTok. The Trust Barometer reveals insights into media trust, while predictions swirl around the next steps for META. The dynamic rivalry in the creator economy is palpable, as platforms wrestle for top talent. Entertaining rants about AI's future and the need for local journalism add depth to the discussion, making it a must-listen!
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TikTok Shutdown Theater
- TikTok briefly shut down its app, then quickly resumed service after President Trump's executive order.
- This action was interpreted by Robert Rose as political theater designed to influence the ongoing situation.
TikTok's Strategic Moves
- TikTok is not legally obligated to shut down; the onus is on app stores and service providers to enforce the ban.
- TikTok's actions are a strategic move to gain a stay and influence the Trump administration.
TikTok Sale Complexity
- The sale of TikTok involves only its U.S. operations, not the entire company.
- This poses complex questions for content creators and the global reach of their content.
