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21min chapter
Will Meta Buy TikTok? (464)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Navigating the Creator Economy
This chapter explores the intense rivalry between Instagram and TikTok, focusing on Instagram's strategies to attract creators through financial incentives. It underscores the importance of a fair revenue-sharing model that respects creator engagement, while advocating for direct sales and business relationships over platform dependency. The conversation also touches on broader media trust issues and the shift towards valuing individual voices in content creation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode