This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Cling, Cling, Cling...DeepSeek Strikes Back (465)

Jan 31, 2025

DeepSeek makes waves in the AI sector with a more affordable model, raising questions about the industry's future. TikTok faces potential government favoritism amid acquisition discussions, while Substack incentivizes creators to switch platforms. Marketing highlights include Timothee Chalamet and TGL golf league. The hosts dive into AI's role in content creation, authenticity challenges, and the rise of misinformation, all while humorously reflecting on the evolving media landscape. The episode blends pop culture and marketing insights for an engaging listen.

01:09:57

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Quick takeaways

The emergence of DeepSeek signals a potential paradigm shift in AI technology, raising questions about market access and competition dynamics.

Substack's $20 million investment in TikTok creators illustrates a strategic effort to retain talent amidst fierce competition among content platforms.

Concerns regarding the Fairness of officiating in the Super Bowl highlight growing skepticism about influences impacting the game's outcomes.

Deep dives

Super Bowl Sentiment

The discussion centers around mixed feelings regarding the matchup between the Eagles and Chiefs in the upcoming Super Bowl. Despite the excitement some claim is generated by the Chiefs aiming for a third consecutive win, the speakers find the excitement lacking. Both teams are acknowledged for their capability to reach the Super Bowl, yet there remains an underlying sentiment of indifference toward the game itself. The speakers further explore their concerns regarding officiating and fairness in the game, questioning whether external influences might be affecting the outcomes.

Intro

2min

Navigating News Consumption in a Digital Age

3min

News Curation with ChatGPT

7min

Navigating Misinformation and Digital Marketing Trends

4min

Orchestras, AI Innovations, and Market Dynamics

16min

Exploring Direct-to-Consumer Marketing Insights

2min

The Rise of AI-Enhanced Content and Its Implications

3min

TikTok Controversies and Content Creation Dynamics

21min

Navigating Career Changes and Media Evolution

13min

Man you cappin'. This week, DeepSeek shocks the AI industry (and the world) with its cheaper more efficient model. What comes next for the industry?

The buyers line up for TikTok, but is the US Government playing favorites?

And Substack is paying cash for TikTok creators to make the switch.

Marketing winners include Timothee Chalamet and the TGL golf league.

Rants and raves include Chris Sacca (on the Tim Ferriss pod), creating moments, and the return of Nike.

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This week's news links:

The Real DeepSeek

Why Is Everyone Freaking Out Over DeepSeek?

Trump, TikTok and Socialism

White House In Talks with Oracle

Substack Paying $20 Million

The TGL Golf League

Chalamet Goes Gorilla

Chris Sacca on Tim Ferriss

Nike's Destruction

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This week's sponsor:

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With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.

- Hubspot.com/marketers

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