This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose Cling, Cling, Cling...DeepSeek Strikes Back (465)
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Jan 31, 2025 DeepSeek makes waves in the AI sector with a more affordable model, raising questions about the industry's future. TikTok faces potential government favoritism amid acquisition discussions, while Substack incentivizes creators to switch platforms. Marketing highlights include Timothee Chalamet and TGL golf league. The hosts dive into AI's role in content creation, authenticity challenges, and the rise of misinformation, all while humorously reflecting on the evolving media landscape. The episode blends pop culture and marketing insights for an engaging listen.
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DeepSeek Disrupts AI
- DeepSeek's efficient AI model shook the industry, causing a market downturn.
- Its open-source nature and lower cost could democratize AI development.
DeepSeek's Efficiency
- DeepSeek's innovative engineering requires less power than anticipated.
- It selectively activates resources, optimizing energy consumption.
Meta's AI Spending
- Meta's large capital expenditures, primarily for AI projects, might be reconsidered.
- DeepSeek's emergence may encourage different approaches to AI development.