Exploring Direct-to-Consumer Marketing Insights

Man you cappin'. This week, DeepSeek shocks the AI industry (and the world) with its cheaper more efficient model. What comes next for the industry?

The buyers line up for TikTok, but is the US Government playing favorites?

And Substack is paying cash for TikTok creators to make the switch.

Marketing winners include Timothee Chalamet and the TGL golf league.

Rants and raves include Chris Sacca (on the Tim Ferriss pod), creating moments, and the return of Nike.

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This week's news links:

The Real DeepSeek

Why Is Everyone Freaking Out Over DeepSeek?

Trump, TikTok and Socialism

White House In Talks with Oracle

Substack Paying $20 Million

The TGL Golf League

Chalamet Goes Gorilla

Chris Sacca on Tim Ferriss

Nike's Destruction

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This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. 

 - Hubspot.com/marketers

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