This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
How to Be Content Marketing Meh in 2025 (463)
Jan 17, 2025
The hosts humorously explore six surefire ways to fall into the dreaded "content marketing meh" in 2025. They discuss the pitfalls of spreading thin across too many platforms and relying too heavily on external influencers instead of nurturing internal talent. Emphasis is placed on the importance of finding a unique voice and avoiding cookie-cutter AI tools. Engaging anecdotes from the NFL and personal stories add spice, advocating for a simplified approach to address core issues without losing sight of authentic audience connections.
34:20
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Quick takeaways
- Marketers should focus on mastering a limited number of platforms to enhance effectiveness rather than spreading efforts too thin.
- Building internal influence within organizations can be just as crucial as leveraging external influencers for stronger brand advocacy.
Deep dives
Impact of Wildfires on Los Angeles
The episode begins with a heartfelt acknowledgment of the wildfires affecting Los Angeles, highlighting the emotional turmoil and the safety concerns that arise during such natural disasters. The hosts express gratitude for their own safety while offering support to the impacted communities and recognizing the heroism of first responders. This candid moment serves as a reminder of how current events can influence the context of everyday life and conversations, even in the realm of marketing and media. The discussion foreshadows a future episode dedicated to exploring the marketing responses to crises like wildfires, including some that may come off as insensitive or opportunistic.
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