This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose How to Be Content Marketing Meh in 2025 (463)
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Jan 17, 2025 The hosts humorously explore six surefire ways to fall into the dreaded "content marketing meh" in 2025. They discuss the pitfalls of spreading thin across too many platforms and relying too heavily on external influencers instead of nurturing internal talent. Emphasis is placed on the importance of finding a unique voice and avoiding cookie-cutter AI tools. Engaging anecdotes from the NFL and personal stories add spice, advocating for a simplified approach to address core issues without losing sight of authentic audience connections.
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Content Platform Focus
- Focus on creating content for a maximum of two platforms to avoid spreading resources too thin.
- If you are a content marketer, trying to create content for TikTok, Instagram, email newsletters, webinars, and print magazines will lead to failure.
Establish a Content Home Base
- Choose one primary platform as your content home base.
- Use other social media platforms to promote and distribute your main content hub.
Internal Influencer Strategy
- Prioritize building internal influence among your team members.
- Help your employees become personal brands and leverage their expertise for thought leadership, rather than solely relying on external influencers.