The boys go through six different ways that content marketing professionals can be "content marketing meh" in 2025. They include:

• Create content on more than three platforms
• Create content in a highly competitive area
• Lean heavily into AI tools to create content
• Put all your influence efforts into finding external influencers and none on building internal influence
• Focus on making sure your tech stack is bulletproof and pour more time and effort into making things automated
• Brand Schmand you should really focus on lead gen….

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This week's sponsor:

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But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. 

 - Hubspot.com/marketers

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