This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

How to Be Content Marketing Meh in 2025 (463)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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Building Trust in Content Marketing

This chapter examines the critical role of understanding customer needs in blogging and its influence on effective content marketing. It highlights the importance of trust, thought leadership, and relationship-building over trends, encouraging marketers to prioritize authentic connections with their audience.

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