This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Vice Media's downfall, Supreme Court social media case, Google's decline, Tyler Perry's AI studio woes. Bitcoin and Air Canada in spotlight. Fractional CMO trend, Florida law on social media for kids.

A podcast delves into the AI craze with OpenAI's Sora and Google's Gemini tools. They discuss podcasting business, Paramount's layoffs, and Nvidia's success. Rants include NYTimes AI tool and Billy Joel's AI video. Plus, a chance to win a guest spot on the show!

Exploring insights on creating a profitable content brand, differentiation strategies, building audience loyalty, crafting engaging podcast ads, and navigating content monetization challenges in the digital age.

The boys discuss Joe Rogan's new content deal with Spotify. Is this the future of podcast and YouTube deals, or is this just for the one percenters? Also, how should a brand approach this kind of deal? Meta will label AI images across all their properties. Is this just a point in time or will it have lasting impact? In addition, Meta cut off Facebook to developers. Like we didn't see that coming. In hits and misses, Robert praises L'Oreal and misses on Taylor and the right. Joe hits on Spotify and audiobooks, and misses on Grant Cardone's new magazine. Rants and raves include Billy Joel and B2B companies lack of big ideas. This week's links: Discount to CEX 2024 - Use Coupon Code "TOM" Joe Rogan Deal with Spotify Is Content Exclusivity Over? Meta to Label AI Images Facebook Cuts Out Developers L'Oreal Hits Big Taylor Swift Outrage Billy Joel Writes Again ------ This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount.  ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Big tech CEOs explain why they haven't protected U.S. children. YouTube and TikTok dominate and grow. George Carlin and Taylor Swift deepfakes. Rants and raves about audience wins and new CMO place. Links include YouTube revenues, TikTok usage, and the state of the creator economy.

Netflix Q4 earnings show how far the company is ahead in the streaming wars...plus...their licensing deal with WWE vaults them into a live-events leadership position. So, what's next and what can we learn from their strategy? Sports Illustrated is "mostly" dead. Here's a big opportunity for a brand like Nike or Under Armour to make a content marketing buy. Why isn't this happening more often? And does the creator economy need a creators' union? The boys say no. Rants and raves include Google finally killing off the cookie, while MrBeast goes to China. This week's links: Netflix Rocks Earnings SI Almost Dead Do We Need a Creators' Union? G/O Media In Trouble Google Finally Killing Cookies MrBeast Goes to China B.J. Novak Headlining Content Entrepreneur Expo (CEX) 2024 ------ This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.q Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Media and marketing news include Informa's majority stake acquisition of TechTarget and the implications of 'focused scaling' for B2B. Apple's podcast download system overhaul causes panic among podcast leaders, affecting their download numbers. The launch of OpenAI's Chat GPTeams is highlighted. Rants and raves cover Reddit's court victory over WallStreetBets and a marketing mistake at Solo brands.

In this podcast, the hosts discuss CES, streaming cutbacks by Netflix, Instagram and Amazon, the end of third-party cookies on Google, and a sports bar exclusively featuring women athletes. They also explore the influence of content creators, investing in internal creators, the future of streaming media networks, the impact of Google Chrome's withdrawal of support for third-party cookies, and the success of a sports bar catering to women's sports.

This episode discusses topics such as copyright protection for Disney's Mickey Mouse, horror influence in pop culture, Elon Musk's company valuation, Time's appointment of a Chief Events Officer, and strategic decision-making for content creators.

The hosts discuss key marketing career challenges and give advice on overcoming them. They also share their content marketing pet peeves. Other topics include New Year traditions, learning from mistakes and confessions, the challenges of direct marketing, the importance of a marketing strategy, the impact of AI-generated drip campaigns on trust, and reflections on the past year.