This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Twitter/X explores NSFW content and vertical videos, sparking a debate on its survival. Spotify's CEO's remarks on content cost spark controversy. Hits include Four Seasons and 10 Cent Beer night. Rants and raves on Marcus Sheridan and Suits.

Big news this week as leaked Google search API documents are released into the world. The TLDR? Google has been lying about how it formulates search results. What do we know? Google manipulates content like an editor of a media company would. But does it even matter? AI scams are hitting a tipping point as we get closer to the US elections. OpenAI inks two more content deals and Elon raises money for xAI. Hits and misses include a home appliance store and Cheez-Its.  Rants and raves include marketing agencies and GaryVee's commencement speech. ----- This week's links: The Google API Document Leak Celebs Getting AI Scammed Atlantic/Vox Ink Deal with OpenAI Elon Raises $6 Billion for xAI HBR Recognizes Creator Economy Home Appliance Sales and Service Marketing Agencies as Consultants GaryVee's Commencement Address ----- This week's sponsor: Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.  

AI giants continue to make deals with media companies, Trump Media's financial woes discussed, debate on Chick-fil-A's social media influencers, hits and misses including GaryVee's book and Coca-Cola lens, raves for content marketing platforms and Cleveland Guardians baseball team.

A special live recording of Joe and Robert with Philip Hernandez from the Haunted Attraction Network, recorded at Content Entrepreneur Expo (CEX) in Cleveland, Ohio on May 5th. Philip goes into detail about how he thinks about and creates content for the network, including the challenges and opportunities in social media content creation. Please follow Philip on Instagram and check out the Haunted Attraction Network. Special thanks to Hubspot for sponsoring the opening reception at CEX, and to our friends at VividFront for producing this recording.  ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

This week's podcast delves into the latest in AI news, from OpenAI's ChatGPT4 Omni launch to TikTok's AI algorithm upgrades. They also discuss the rumored beef between Kendrick and Drake, dissect John Mulaney's new show, and explore Prof G's podcast strategy. Don't miss the rants and raves about OEF's 100 Holes of Golf model and MarTech spending cuts.

In the latest social media soap opera, TikTok has sued the US Government over its potential "ban," bringing out the unconstitutional card. Is this just a stalling tactic? Yes...and it's working. More money is flowing into the creator economy after big product successes from MrBeast and Logan Paul. But will the new algo changes be the end of big content creators? And Hollywood continues to lack standards with AI. Is it simply too late? Hits and misses include CEX and Joe Biden. Rants and raves include Instagram and Meta. This week's links: TikTok Sues the US Government MrBeast and Logal Paul Lead Creator Movement Hollywood and AI 2024 Marketing Technology Landscape Meta to Provide Advertisers with Auto Images Instagram on Algo Change   This week's sponsors: Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service. ------- StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount.  ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Podcast delves into changing content creation landscape focusing on platforms like Instagram and TikTok. Challenges for full-time content creators discussed due to new creator programs. Topics range from marketing MBA to Adidas' overinvestment, Phish at the Sphere, and the impact of Google's cookie delay on digital advertising.

A TikTok ultimatum passes quickly in the government, META's stock drops, Taylor Swift angers UMG with a direct deal, Cedar Point and Google make headlines. Rants include Tesla's marketing strategy and a reminder on social media from Jay Clouse.

John Deere's search for a new social media creator leads to an important conversation - are corporate social media handles dead? Faced with possibly paying for the news, Google starts removing links to California news sites for some users. And the winner for the dumb move of the year goes to... The VC market for creator startups is up the the first time in multiple quarters, while a group of TikTok influencers send a nasty gram to Joe Biden. Hits and misses include Dove and AI and Caitlin Clark on SNL. Rants and raves include gaming Spotify and the Chief Marketing Officer tenure. Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. This week's links: Google Won't Pay for News John Deere Hunts for Chief Tractor Officer Creator Startups and VCs TikTok Influencers Send Letter to Joe Biden Dove and AI SNL and Caitlin Clark CMO Tenures Spotify and SEO This week's sponsors: Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg ------ Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!* Hurry! Sign up by May 31st, 2024. Offer is only available for new DivvyHQ and Lytho customers. You must schedule a call/demo using this form by May 31, 2024. You must activate your account by June 28, 2024. The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process. ------- StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount.  ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Marketers are reconsidering the power of direct print with the relaunch of magazines. Alphabet eyes acquiring Hubspot, and a new privacy bill is in the works. Synthetic AI training data concerns arise. Hits and misses spotlight Jack Conte and Suno.ai. Rants and raves feature Kelsey Russell and Andrew Huberman. The podcast discusses the resurgence of print in marketing, influencer marketing challenges, and the importance of crisis communication.