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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Content Marketing Gets a Health Check (439)
Aug 2, 2024
Explore groundbreaking content marketing strategies in healthcare, featuring a case study from New York's largest hospital system. Discover Reddit's bold move to block search engines demanding payment for access to unique content. Dive into Elon Musk's controversial behavior on social media that contradicts his own policies. Enjoy humorous takes on pop culture icons like Flavor Flav while addressing the intriguing intersection of AI and marketing. Lastly, critique Google’s latest AI ad that misses the mark on authentic personal expression.
01:05:36
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Quick takeaways
- Northwell Health's innovative content marketing strategy aims to enhance healthcare discussions through storytelling, impacting societal issues like mental health.
- Reddit's decision to block search engines from indexing its content unless compensated signifies a significant shift in digital content control and monetization.
Deep dives
Snoop Dogg's Olympic Interview Mishap
Snoop Dogg recently faced an awkward moment during an interview at the Olympics with Simone Biles' mother, who confronted him about his previous snub for an autograph request. This lighthearted but uncomfortable exchange highlighted the unpredictability of celebrity interactions. Despite this, Snoop's overall public persona remains popular, even among those unfamiliar with his music. He continues to capture attention and maintain a significant social media presence, suggesting that his influence at the Olympics may contribute positively to viewership ratings.
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