This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose Content Marketing Gets a Health Check (439)
Aug 2, 2024
Explore groundbreaking content marketing strategies in healthcare, featuring a case study from New York's largest hospital system. Discover Reddit's bold move to block search engines demanding payment for access to unique content. Dive into Elon Musk's controversial behavior on social media that contradicts his own policies. Enjoy humorous takes on pop culture icons like Flavor Flav while addressing the intriguing intersection of AI and marketing. Lastly, critique Google’s latest AI ad that misses the mark on authentic personal expression.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Intro
00:00 • 3min
Excitement for Doom: The New Avengers Film
02:40 • 4min
Las Vegas Celebrations and Soccer Stories
06:40 • 18min
The Intersection of AI and Brand Strategy in Marketing
25:01 • 3min
Creative Processes and Content Governance
28:07 • 12min
Innovative Marketing in Healthcare and Sports
40:30 • 20min
Critique of AI in Personal Expression
01:00:03 • 2min
Reflections on Advertising and Charity Impact
01:02:19 • 3min