Content Marketing Gets a Health Check (439)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Innovative Marketing in Healthcare and Sports
This chapter explores the groundbreaking content marketing strategies employed by Northwell Health and the innovative ways smaller brands like Bandit are gaining visibility. It highlights Northwell's venture into content creation with Northwell Studios to enhance health awareness and underscores how sponsorships in sports can elevate brand recognition. The discussion also touches on storytelling's influence on healthcare perceptions and the role of authors in promoting disciplined writing practices.
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