This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose Reddit's Big Opportunity for Brands (441)
Aug 16, 2024
Reddit is gaining traction as a key player in the social media arena, especially for brands seeking engagement. The contrasting fortunes of companies like Heineken and the Queensland Symphony Orchestra highlight the importance of marketing strategies. The Savannah Bananas offer an exciting new take on baseball with their fan-focused events. Meanwhile, concerns about AI in marketing and surveillance pricing raise questions about authenticity and engagement in the digital age. It’s a dynamic time for brands navigating this shifting landscape.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
Cyber Attacks and Game Day Antics
02:12 • 8min
Navigating Sports, Ads, and Social Media Trends
10:24 • 16min
Marketing Trends and Digital Insights
26:20 • 5min
Reddit's Resurgence and Marketing Strategies
31:14 • 9min
The Rise of Non-Alcoholic Beverages and AI in Marketing
40:02 • 11min
Revolutionizing Baseball: The Savannah Bananas Experience
50:34 • 11min