This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Reddit's Big Opportunity for Brands (441)

Aug 16, 2024

Reddit is gaining traction as a key player in the social media arena, especially for brands seeking engagement. The contrasting fortunes of companies like Heineken and the Queensland Symphony Orchestra highlight the importance of marketing strategies. The Savannah Bananas offer an exciting new take on baseball with their fan-focused events. Meanwhile, concerns about AI in marketing and surveillance pricing raise questions about authenticity and engagement in the digital age. It’s a dynamic time for brands navigating this shifting landscape.

01:01:27

Creator website

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Reddit's rapid growth following Google's Helpful Content Update is prompting brands to adapt their content marketing strategies to engage users effectively.

Heineken's promotion of non-alcoholic beer at the US Open reflects a cultural shift towards responsible drinking and inclusivity in sports events.

The Queensland Symphony Orchestra's failed AI-generated imagery highlights the risks of using technology in branding and the importance of maintaining authenticity.

Deep dives

Rally Attendance as a Metric

The discussion highlights the curious nature of political rally sizes, particularly when a recent event attended by only 24 individuals raised questions about what constitutes a legitimate rally. The exchange draws on a philosophical analogy likening the attendance number to determining how many grains of sand make a pile. This light-hearted scrutiny underscores the significance of attendance figures in political contexts, where the optics of a rally can influence public perception. Ultimately, the idea posits that 24 people might just be the minimum acceptable number to classify an event as a rally.

Intro

2min

Cyber Attacks and Game Day Antics

8min

Navigating Sports, Ads, and Social Media Trends

16min

Marketing Trends and Digital Insights

5min

Reddit's Resurgence and Marketing Strategies

9min

The Rise of Non-Alcoholic Beverages and AI in Marketing

11min

Revolutionizing Baseball: The Savannah Bananas Experience

11min

While X continues to sue advertisers and launch products in chaos, Reddit has risen to the top of the social media sandlot (with the help of Google).

Winners and losers include Heineken NA and the Queensland Symphony Orchestra.

Rants and raves include the Savannah Bananas and surveillance pricing.

-----

This week's links:

X Calls for Ad Industry Reset

Ad Group Dismantles

Xai launches Chaotic Image Generator

Publishers Flock to Reddit

Heineken's Partnership with US Open Tennis

Symphony Orchestra's Bad AI Play

WTF Is Surveillance Pricing?

-----

This week's sponsor:

Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export