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11min chapter
Reddit's Big Opportunity for Brands (441)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
The Rise of Non-Alcoholic Beverages and AI in Marketing
This chapter explores the growing popularity of non-alcoholic beverages, particularly Heineken's zero alcohol beer, emphasizing its marketing strategy and acceptance in the beverage market. The conversation also critiques the use of AI-generated art in marketing, highlighting its impact on quality and emotional engagement. Personal preferences, industry trends, and reflections on the future of creativity in advertising frame the discussion.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode