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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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The Rise of Non-Alcoholic Beverages and AI in Marketing
This chapter explores the growing popularity of non-alcoholic beverages, particularly Heineken's zero alcohol beer, emphasizing its marketing strategy and acceptance in the beverage market. The conversation also critiques the use of AI-generated art in marketing, highlighting its impact on quality and emotional engagement. Personal preferences, industry trends, and reflections on the future of creativity in advertising frame the discussion.
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