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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
How We Use AI for Content and Marketing [Special Episode] (445)
Sep 13, 2024
In this special talk, Joe and Robert dive into the fascinating role of AI in marketing and content creation. They share personal anecdotes, from playful football predictions to lively discussions about Adele's Vegas performances. The hosts examine how AI is reshaping sports marketing and creative workflows, emphasizing the balance between efficiency and human artistry. They also reflect on the importance of deep engagement with original content, revealing the nuances of using AI tools while recognizing their limitations.
57:19
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Quick takeaways
- The podcast humorously begins with AI-generated jokes, setting a light-hearted tone for a serious discussion on AI's role in marketing.
- Hosts emphasize how generative AI has transformed from novelty to an essential tool, paralleling early internet fears and misconceptions.
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AI Jokes to Kick Off the Episode
The episode humorously starts with a collection of AI-generated jokes, setting a light-hearted tone for the discussion. One joke centers around an AI breaking up with its algorithm due to differing processing methods, while another involves a ladder being brought to work to 'reach the cloud.' Despite the cheesy humor, the hosts embrace the jokes, indicating a familiarity and fondness for the playful side of AI. This introduction effectively contrasts the technical discussions that follow, creating a blend of entertainment and information.
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