AI in Sports Marketing & Content Creation

This chapter explores the historical and current impact of AI on content creation and marketing, initiating with a discussion about influential sports figures. The speakers prepare for an upcoming event, MayCon, where they will share personal insights on integrating generative AI into professional contexts, emphasizing its evolution from a novelty to a core marketing tool. They analyze the balance between traditional marketing strategies and modern AI applications while addressing the implications of AI on creativity and job roles in the marketing landscape.