This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

The boys ramp up the show talking about Kendall Jenner's new AI chatbot Billie, brought to you by Meta. Scary? Yes. More to come? Absolutely. Social media sites have been making changes for years that are hurting traffic to media and brand sites. The latest data will bring chills to your web analytics manager. At the same time, X is making some ridiculous moves, including rolling out a new "advertising" program, discouraging links in posts, and barring Linda Yaccarino from any more speaking events. And finally, is Ryan Reynolds responsible for the Taylor Swift/Travis Kelce hookup? Find out the truth today. Rants and raves include more on the writers' and actor's strike and a fresh take from Joe on the movie "Dumb Money". This week's sponsors: Why do all that marketing if you can't close the business? Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers.  Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today.  ----- This episode is sponsored by Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount.  ----- This week's links: The Kendall Jenner Chatbot Social Media Referrals Going to the Dumpster X Rolls Out New Ad Format Musk Hates Outside Links X CEO Out at Conferences Ryan Reynolds and Taylor Swift Writers' and Actors' Strike Update Dumb Money Soundtrack Eddie Bauer Changes Logo Robert Rose Book Deal ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

The boys are back in real-time talking all things X, Google's podcast moves, and how to drive subscriptions. X CEO Linda Yaccarino does the company no favors with her interview at Vox's CODE conference. Ads are down. Usage is down. The only thing that can save X might be Linda's couch pants. Google podcasts is no more. Alphabet decides to cancel the podcast player and move resources over to YouTube. Good move? And new research is out about who exactly is paying for subscriptions these days. What works and what doesn't? Rants and raves include US student debt and the end of the writers' strike. This week's sponsor: Why do all that marketing if you can't close the business? Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers.  Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today.  This week's links: Linda Yaccarino at CODE conference Google Podcasts All Dead YouTube Launches Subscriber Tools Paying for News Research MrBeast Spends $120 million on Videos US Student Debt Problems Writers' Strike Details ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

A special Content Marketing World week episode where Joe and Robert break down their talks from the big event.  Robert goes indepth on content marketing's evolution into, just, marketing. Or is it vice versa? Joe goes through 20+ points about how a content marketer can make the transition to full-time content creator (as a business). The boys also entertain a question from Paris (in a van) from Australia. Finally...Joe and Robert make a big announcement. ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

The podcast discusses the downfall of big media and opportunities for content marketers. Elon Musk's proposal for a Twitter subscription model is explored. The challenges faced by the media industry, including declining stock prices and the impact of platforms like TikTok and YouTube, are discussed. Google's new requirement for AI disclosures on political ads is examined. Taylor Swift's partnership with Google and the importance of content creators taking control of distribution and data are highlighted.

Is Quibi finally dead? Maybe...but the bigger issue is the "right sizing" of the streaming business as a whole. Valuations and investment continue to go lower. The DOJ's trial against Google begins this week. Will anything stand or will Google continue to shake the regulators? And Amazon decides to kill their periodicals business, putting more media companies and creators out of business. Who's at fault? Rants and raves include the greatest pass in Cleveland history, the Apple iPhone 15 announcement, and CAA selling to Pinault. ----- This episode is sponsored by Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount.  ----- This week's links: Quibi Dies a Final Death The DOJ Case Against Google Amazon Kills the Periodical Greatest Pass in Cleveland History Apple Carbon Neutral Video CAA Sells Majority Stake ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.  

Disney, NY Times and CNN are among dozens of major media companies blocking access to ChatGPT. Is this the right move or completely short sighted? Joe and Robert think the latter. At the same time, OpenAI launches their new enterprise product. And Gannett (and others) backtracks on their usage of automated news writing. Is this the right decision? Rants and raves include LinkedIn's new verification partnership with Clear and Charter's problem with Disney. This week's links: ChatGPT Blocked by Media Companies ChatGPT Enterprise Launches Gannett and Others Pull AI Writing LinkedIn Verification Disney/Charter Bundle ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.  

A very special episode of This Old Marketing where Joe and Robert take questions from LinkedIn. The boys answer such questions as: Which marketing trend died out faster than expected, and which one will come back? Which company/organization is doing content best today? Other than AI, what the next thing in content marketing? If you had to start over from scratch - no network, connections, favors, etc... and you had $10K to build a cash flow positive business making six figures within one year, what would you do and how would you do it? If you weren't on your own - Which business would you go to work for, and why?   Thanks to everyone who submitted questions. You can see all the LinkedIn questions here. ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

The marketing and advertising recession continues on per a WPP earnings report. Is there an end in site? Will 2024 be better? The boys discuss. Yuga Labs fights with Opensea about crypto revenues. Who is right? And...will crypto winter ever end? Threads web version is "finally" here. Is it too little too late? And finally, Elon scraps blocking in Twitter X. Does it really matter anymore? Rants and raves include the ongoing writers' strike saga and the musical, Six. This week's links: WPP Lowers Guidance Bored Ape Fights with Opensea Threads On the Web Musk Removes X/Twitter Blocking Writers Strike Update Six: The Musical ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

The podcast discusses fake content including AI-generated books and a viral fake movie on TikTok. They explore the impact of AI on businesses and the need for exceptional content for accurate search results. Gender disparity in Hollywood and the use of hashtags are also discussed. The hosts have a casual conversation about vacations and unusual weather predictions.

Big news this week as PENN sells Barstool Sports back to David Portnoy and (in an obvious move) partners with ESPN to create ESPN-branded sportsbooks around the country. Could this be the end of civilization as we know it? In other news, the "Apple buying Disney" frenzy continues. Joe and Robert argue about it for 10 minutes and both thinks they won the argument. Spotify and NPR are killing off podcasts. Is the a good business move or a lack of long-term thinking? And Kai Cenat creates a mob in New York City. Should Kai have known better? In rants and raves, Joe raves about the Barbie movie while Robert rants about media's coverage of the recent Zoom news. ----- This episode is sponsored by Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount.  ----- This week's links: Disney Sale to Apple? Disney Beats Estimates The Barstool/Penn/ESPN deal on Twitter ESPN, PENN Strike Agreement Why Publishers Are Reducing Podcasts Kai Cenat and New York ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.