This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

The hosts discuss key marketing career challenges and give advice on overcoming them. They also share their content marketing pet peeves. Other topics include New Year traditions, learning from mistakes and confessions, the challenges of direct marketing, the importance of a marketing strategy, the impact of AI-generated drip campaigns on trust, and reflections on the past year.

The hosts predict a social media collapse and the rise of TikTok and YouTube, AI going mainstream in advertising and behind the scenes marketing, brands investing more in owned media and print publications, the shift from social media to content consumption networks, the rise of newsletters and potential decline of podcasts, concerns with AI-generated content and search engine results, and the hope for local news to find new business models.

Short-form videos are ruling social media platforms. Axel Springer partners with ChatGPT for news inclusion. Everything you know about podcasts might actually be wrong. Rants and raves include permissions on Dropbox and Magna/OpenAP doing a deal.

Google's Gemini AI announcement, purpose-driven content controversy, Spotify layoffs, NCAA hiring students, TikTok shopping, new model for digital ad revenue are the highlights of this episode.

Elon Musk's remarks hint at a strategy to lower a company's valuation for a cheap buyback. The rise of AI-generated content raises concerns for Google. Creators should protect their digital likeness. Weibo implements verified identities, raising questions about anonymity. Google's agreement with Canadian government has implications for news publishers. Brief mention of UCLA quarterback injury and Cowboys' performance.

The podcast explores the drama surrounding Sam Altman's departure and return to OpenAI, including changes in board members. They speculate on government involvement and Microsoft's role. The hosts discuss controversies and potential fallout at X, as well as TikTok being a major news source for young adults. They also express frustrations with intrusive website ads and suggest brands sponsoring local newspapers as content marketing.

AI content flourishing with new actors' agreement and Meta's guide for political ads. YouTube using AI-sniffer tools for ad blockers. Raves about SNAP's CEO and Mark Ritson's call-to-arms. OpenAI's custom GPTs and GPT store. Exciting new technology release and its potential implications. YouTube's expansion of technology to detect ad blockers and revenue opportunities.

Review of content and marketing predictions from the previous year. TikTok bans, Netflix merges, LinkedIn rises. First-party data rules, AI dominates. Google's AI detector, acquisitions increase. Tech recession only. Cryptopunks and Bored Apes double. Apple introduces a headset.

The podcast discusses AI announcements by the US President and Microsoft, as well as Google's integration of AI into search. They also talk about Elon Musk's company meeting and Disney's acquisition of the rest of Hulu. Other topics include Joe's new website, IP addresses, and Omnicom buying Flywheel.

Breaking news as X year-over-year numbers plummet. Can the Elon-run social media site recover? Meta, and more specifically Instagram, is being sued by 33 states. The charge? That the company repeatedly misled the public about the dangers of being on their platform. Joe and Robert discuss the sad truth: Meta puts profits (and addiction) ahead of the future of America. Done and done. And finally, new research suggests that trust in media is at an all-time low (and getting worse by the minute). But there is an opportunity. Rants and raves include the B2B creator, TikTok launches an event, and new DC funding for local news. This week's links: X Usage Plummets Meta Instagram Being Sued Media Confidence in the US at a Low DC Lawmakers Introduce Local News Bill Marketing Needs More Marketing The B2B Creator Opportunity TikTok Events OEF Night at the Races This week's sponsor: Why do all that marketing if you can't close the business? Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers.  Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today.  ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.