This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Robert and Joe discuss impactful business books like 'Think & Grow Rich' and 'Seven Habits of Highly Effective People'. They touch on the 2024 State of Marketing Report, internal communication in marketing, and unconventional moves for success.

News this week as Florida governor Ron DeSantis signs a law restricting social media access for children. Is this the first step to full-on social media verification or just another fruitless attempt to tell people how to parent? Trump's Truth Social goes public and hits meme stock territory. How long with the party last? Spotify adds video learning to its platform. Is YouTube in Spotify's sights? And print is back baby! Hits and misses include a Ryan's World movie and Comscore. Rants and raves include rants against Accenture and Meta's Threads. Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. This week's links: Florida Age-Gating Law Trump's Truth Social Meme Stock Truth Social's Revenue Problem Spotify Adds Video Learning Print On the Move Pew Research on Print Comscore Deal Ryan's World Movie Accenture and Adobe AI Release This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ----- Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities.   If you're interested in attending this free event, please visit knotch.com/contentconnect. ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

In this special episode #420, Joe and Robert dissect the upcoming Apple/Google deal for AI and the iPhone. Is this a sign of weakness for Apple or are they just buying time? OpenAI's chatbot store is filling up with spam. Are you surprised? And a group of publishing experts launch Authors Equity to give more rights back to authors. Uh, we don't think so. Hits and misses include Liquid Death and Coca-Cola. Rants and raves includes a full overview of the TikTok banning bill and why it's harder to become a creator today. Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. This week's links: Don Lemon Pivot Interview Apple and Google to Partner on AI OpenAI Spam New Publishing Model Isn't Great It's Harder to Become a Creator Today No TikTok Bill This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ----- Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities.   If you're interested in attending this free event, please visit knotch.com/contentconnect. ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

The podcast discusses the importance of preparing for AI Content, the potential TikTok ban, Google's AI avoiding political questions, MrBeast promoting less content, OpenAI's publisher deals, and a quote by Sam Altman. Hits and misses include Kate Middleton and Da'Vine Joy Randolph. Rants and raves include Kara Swisher's new book and the impact of AI Truth coordination.

In a special episode, the hosts share secrets for content marketing success like value of relationships, product mindset, and trust exercise. They discuss building a strong foundation, print media strategy, and importance of content mission statement. They also highlight email newsletters, audience building, and the content revenue model.

Vice Media's downfall, Supreme Court social media case, Google's decline, Tyler Perry's AI studio woes. Bitcoin and Air Canada in spotlight. Fractional CMO trend, Florida law on social media for kids.

A podcast delves into the AI craze with OpenAI's Sora and Google's Gemini tools. They discuss podcasting business, Paramount's layoffs, and Nvidia's success. Rants include NYTimes AI tool and Billy Joel's AI video. Plus, a chance to win a guest spot on the show!

Exploring insights on creating a profitable content brand, differentiation strategies, building audience loyalty, crafting engaging podcast ads, and navigating content monetization challenges in the digital age.

The boys discuss Joe Rogan's new content deal with Spotify. Is this the future of podcast and YouTube deals, or is this just for the one percenters? Also, how should a brand approach this kind of deal? Meta will label AI images across all their properties. Is this just a point in time or will it have lasting impact? In addition, Meta cut off Facebook to developers. Like we didn't see that coming. In hits and misses, Robert praises L'Oreal and misses on Taylor and the right. Joe hits on Spotify and audiobooks, and misses on Grant Cardone's new magazine. Rants and raves include Billy Joel and B2B companies lack of big ideas. This week's links: Discount to CEX 2024 - Use Coupon Code "TOM" Joe Rogan Deal with Spotify Is Content Exclusivity Over? Meta to Label AI Images Facebook Cuts Out Developers L'Oreal Hits Big Taylor Swift Outrage Billy Joel Writes Again ------ This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount.  ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Big tech CEOs explain why they haven't protected U.S. children. YouTube and TikTok dominate and grow. George Carlin and Taylor Swift deepfakes. Rants and raves about audience wins and new CMO place. Links include YouTube revenues, TikTok usage, and the state of the creator economy.