This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Is the Influencer Economy Beginning to Crack? (436)
Has the content creator/influencer business model gone bearish? Glamour seems to think so. We disagree.
The Paramount/Skydance deal is finally done...we think.
Spotify is beginning to court more video podcasts. Is it working in their fight against YouTube?
And BusinessWeek has a 120-page print issue on the way. Does this mean a new opportunity in print?
Wins and losses include ArtBotAI and Mohawk Chevy. Rants and raves include Trump speaking at the Bitcoin Conference and AI spammers.
-----
This week's links:
Spotify's Continuing Shift to Video
Influencers Aren't Getting Famous Like They Used To
Trump to Speak at Bitcoin Conference
-----
This week's sponsor:
Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.
-------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
Remember Everything You Learn from Podcasts
