This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose Is the Influencer Economy Beginning to Crack? (436)
Has the content creator/influencer business model gone bearish? Glamour seems to think so. We disagree.
The Paramount/Skydance deal is finally done...we think.
Spotify is beginning to court more video podcasts. Is it working in their fight against YouTube?
And BusinessWeek has a 120-page print issue on the way. Does this mean a new opportunity in print?
Wins and losses include ArtBotAI and Mohawk Chevy. Rants and raves include Trump speaking at the Bitcoin Conference and AI spammers.
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This week's links:
Spotify's Continuing Shift to Video
Influencers Aren't Getting Famous Like They Used To
Trump to Speak at Bitcoin Conference
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This week's sponsor:
Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.
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