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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Are We In a Marketing Recession? (437)
Jul 19, 2024
This podcast delves into big deals like Taboola partnering with Apple and Dax Shepard's $80 million Amazon deal. Explore CMO's pressure in a potential marketing recession. Rants and raves about VidCon and StickerMule are also featured.
01:10:35
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Quick takeaways
- Budget constraints impact marketing strategies, leading to resource reallocation.
- Increased pressure on CMOs due to staffing challenges in the current economic climate.
Deep dives
The Impact of Budget Constraints on Marketing Strategies
The recent study of 121 B2B CMOs and marketing leaders reveals challenges faced in the industry. Budget constraints are significantly affecting marketing strategies, leading to strategic adjustments and reallocation of resources to optimize performance and efficiency in marketing campaigns.
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AI-powered
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Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode