This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Are We In a Marketing Recession? (437)

Jul 19, 2024

This podcast delves into big deals like Taboola partnering with Apple and Dax Shepard's $80 million Amazon deal. Explore CMO's pressure in a potential marketing recession. Rants and raves about VidCon and StickerMule are also featured.

01:10:35

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Budget constraints impact marketing strategies, leading to resource reallocation.

Increased pressure on CMOs due to staffing challenges in the current economic climate.

Shift towards leveraging individual creators for better B2B marketing engagement.

Deep dives

The Impact of Budget Constraints on Marketing Strategies

The recent study of 121 B2B CMOs and marketing leaders reveals challenges faced in the industry. Budget constraints are significantly affecting marketing strategies, leading to strategic adjustments and reallocation of resources to optimize performance and efficiency in marketing campaigns.

Intro

2min

Political Speculation, Star Wars, and TV Series Talk

6min

Twisters: To Sequel or Not to Sequel

3min

Navigating the World of Advertising and Marketing in the Digital Landscape

12min

Exploration of Tech Giants' Expansion and Business Tools

2min

Monetizing Podcasts and Brands Through Strategic Media Deals

10min

Challenges and Evolution in the Marketing Industry

20min

Marketing Controversies and Authenticity in Branding

14min

This week Taboola does a big deal with Apple to sell their advertising space. Great for Taboola, but what does this message for Apple?

Dax Shepard does an $80 million dollar podcast deal with Amazon. Is Amazon going after Spotify and YouTube for podcast dominance?

And CMO's are under huge pressure, as stated by the latest research. Are we actually in a marketing recession?

Rants and raves include VidCon Baltimore and StickerMule.

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This week's links:

Ken Griffin Buys Dinosaur

Taboola to Sell Apple Ads

Dax Shepard Does Deal with Amazon's Wondery

CMOs Under Pressure

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This week's sponsor:

Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Are We In a Marketing Recession? (437)

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Impact of Budget Constraints on Marketing Strategies

Changes in Deal Cycles and Their Impact on Revenue

Staffing Challenges and Pressure on Marketing Teams

Focus on Leveraging Individuals for B2B Marketing

The Importance of Hypothesizing and Customer Loyalty

Remember Everything You Learn from Podcasts