Are We In a Marketing Recession? (437)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Challenges and Evolution in the Marketing Industry
The chapter explores the challenges faced by B2B CMOs, such as budget cuts and staffing issues, due to the ongoing recession in the marketing industry. It discusses the impact of budget constraints on marketing strategies, changing deal cycles on revenue, and the evolving roles of CMOs. Additionally, there's a focus on the evolution of marketing towards personalized content creation, enhancing customer engagement, and loyalty building in today's digital landscape.
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