AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
20min chapter
Are We In a Marketing Recession? (437)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Challenges and Evolution in the Marketing Industry
The chapter explores the challenges faced by B2B CMOs, such as budget cuts and staffing issues, due to the ongoing recession in the marketing industry. It discusses the impact of budget constraints on marketing strategies, changing deal cycles on revenue, and the evolving roles of CMOs. Additionally, there's a focus on the evolution of marketing towards personalized content creation, enhancing customer engagement, and loyalty building in today's digital landscape.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode