Are We In a Marketing Recession? (437)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Marketing Controversies and Authenticity in Branding
The chapter delves into various marketing controversies, including a sticker company's support for former President Trump, a case study on standing by provocative social media posts, and the impact of divisive content from influencers. It emphasizes the importance of authenticity in branding, even if it may lead to backlash, and discusses the long-term effects on customer loyalty and revenue.
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