This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Are We In a Marketing Recession? (437)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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Monetizing Podcasts and Brands Through Strategic Media Deals

This chapter delves into the strategies behind lucrative media deals, citing examples such as Dax Shepard's podcast deal with Amazon's Wondery for $80 million. The speakers explore the potential for expanding popular podcasts into video content and branded merchandise, drawing parallels to successful entertainment franchises like Star Wars. The conversation also touches on the trend of podcast hosts securing large deals and the evolving landscape of the podcast industry.

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