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10min chapter
Are We In a Marketing Recession? (437)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Monetizing Podcasts and Brands Through Strategic Media Deals
This chapter delves into the strategies behind lucrative media deals, citing examples such as Dax Shepard's podcast deal with Amazon's Wondery for $80 million. The speakers explore the potential for expanding popular podcasts into video content and branded merchandise, drawing parallels to successful entertainment franchises like Star Wars. The conversation also touches on the trend of podcast hosts securing large deals and the evolving landscape of the podcast industry.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode