This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Netflix Q4 earnings show how far the company is ahead in the streaming wars...plus...their licensing deal with WWE vaults them into a live-events leadership position. So, what's next and what can we learn from their strategy? Sports Illustrated is "mostly" dead. Here's a big opportunity for a brand like Nike or Under Armour to make a content marketing buy. Why isn't this happening more often? And does the creator economy need a creators' union? The boys say no. Rants and raves include Google finally killing off the cookie, while MrBeast goes to China. This week's links: Netflix Rocks Earnings SI Almost Dead Do We Need a Creators' Union? G/O Media In Trouble Google Finally Killing Cookies MrBeast Goes to China B.J. Novak Headlining Content Entrepreneur Expo (CEX) 2024 ------ This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.q Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Media and marketing news include Informa's majority stake acquisition of TechTarget and the implications of 'focused scaling' for B2B. Apple's podcast download system overhaul causes panic among podcast leaders, affecting their download numbers. The launch of OpenAI's Chat GPTeams is highlighted. Rants and raves cover Reddit's court victory over WallStreetBets and a marketing mistake at Solo brands.

In this podcast, the hosts discuss CES, streaming cutbacks by Netflix, Instagram and Amazon, the end of third-party cookies on Google, and a sports bar exclusively featuring women athletes. They also explore the influence of content creators, investing in internal creators, the future of streaming media networks, the impact of Google Chrome's withdrawal of support for third-party cookies, and the success of a sports bar catering to women's sports.

This episode discusses topics such as copyright protection for Disney's Mickey Mouse, horror influence in pop culture, Elon Musk's company valuation, Time's appointment of a Chief Events Officer, and strategic decision-making for content creators.

The hosts discuss key marketing career challenges and give advice on overcoming them. They also share their content marketing pet peeves. Other topics include New Year traditions, learning from mistakes and confessions, the challenges of direct marketing, the importance of a marketing strategy, the impact of AI-generated drip campaigns on trust, and reflections on the past year.

The hosts predict a social media collapse and the rise of TikTok and YouTube, AI going mainstream in advertising and behind the scenes marketing, brands investing more in owned media and print publications, the shift from social media to content consumption networks, the rise of newsletters and potential decline of podcasts, concerns with AI-generated content and search engine results, and the hope for local news to find new business models.

Short-form videos are ruling social media platforms. Axel Springer partners with ChatGPT for news inclusion. Everything you know about podcasts might actually be wrong. Rants and raves include permissions on Dropbox and Magna/OpenAP doing a deal.

Google's Gemini AI announcement, purpose-driven content controversy, Spotify layoffs, NCAA hiring students, TikTok shopping, new model for digital ad revenue are the highlights of this episode.

Elon Musk's remarks hint at a strategy to lower a company's valuation for a cheap buyback. The rise of AI-generated content raises concerns for Google. Creators should protect their digital likeness. Weibo implements verified identities, raising questions about anonymity. Google's agreement with Canadian government has implications for news publishers. Brief mention of UCLA quarterback injury and Cowboys' performance.

The podcast explores the drama surrounding Sam Altman's departure and return to OpenAI, including changes in board members. They speculate on government involvement and Microsoft's role. The hosts discuss controversies and potential fallout at X, as well as TikTok being a major news source for young adults. They also express frustrations with intrusive website ads and suggest brands sponsoring local newspapers as content marketing.