This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Joe Pulizzi & Robert Rose
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
Episodes
Mentioned books
Jan 19, 2024 • 1h 11min
Apple Plays Havoc with Podcast Industry (411)
Media and marketing news include Informa's majority stake acquisition of TechTarget and the implications of 'focused scaling' for B2B. Apple's podcast download system overhaul causes panic among podcast leaders, affecting their download numbers. The launch of OpenAI's Chat GPTeams is highlighted. Rants and raves cover Reddit's court victory over WallStreetBets and a marketing mistake at Solo brands.
Jan 12, 2024 • 1h 12min
The Water Polo-Playing Squirrels Episode (410)
In this podcast, the hosts discuss CES, streaming cutbacks by Netflix, Instagram and Amazon, the end of third-party cookies on Google, and a sports bar exclusively featuring women athletes. They also explore the influence of content creators, investing in internal creators, the future of streaming media networks, the impact of Google Chrome's withdrawal of support for third-party cookies, and the success of a sports bar catering to women's sports.
Jan 5, 2024 • 1h 11min
Digital Is Crowdy [The Search for Differentiation] (409)
This episode discusses topics such as copyright protection for Disney's Mickey Mouse, horror influence in pop culture, Elon Musk's company valuation, Time's appointment of a Chief Events Officer, and strategic decision-making for content creators.
Dec 29, 2023 • 59min
Content Marketing Confessions and Pet Peeves [Special Episode] (408)
The hosts discuss key marketing career challenges and give advice on overcoming them. They also share their content marketing pet peeves. Other topics include New Year traditions, learning from mistakes and confessions, the challenges of direct marketing, the importance of a marketing strategy, the impact of AI-generated drip campaigns on trust, and reflections on the past year.
4 snips
Dec 22, 2023 • 59min
2024 Content Marketing Predictions Show [Special Episode] (407)
The hosts predict a social media collapse and the rise of TikTok and YouTube, AI going mainstream in advertising and behind the scenes marketing, brands investing more in owned media and print publications, the shift from social media to content consumption networks, the rise of newsletters and potential decline of podcasts, concerns with AI-generated content and search engine results, and the hope for local news to find new business models.
Dec 15, 2023 • 1h 15min
Short-Form Video Is the New Marketing Gateway Drug (406)
Short-form videos are ruling social media platforms. Axel Springer partners with ChatGPT for news inclusion. Everything you know about podcasts might actually be wrong. Rants and raves include permissions on Dropbox and Magna/OpenAP doing a deal.
Dec 8, 2023 • 1h 12min
Will Gemini Be Google's Search Savior? (405)
Google's Gemini AI announcement, purpose-driven content controversy, Spotify layoffs, NCAA hiring students, TikTok shopping, new model for digital ad revenue are the highlights of this episode.
4 snips
Dec 1, 2023 • 1h 9min
Is Elon Destroying X on Purpose? (404)
Elon Musk's remarks hint at a strategy to lower a company's valuation for a cheap buyback. The rise of AI-generated content raises concerns for Google. Creators should protect their digital likeness. Weibo implements verified identities, raising questions about anonymity. Google's agreement with Canadian government has implications for news publishers. Brief mention of UCLA quarterback injury and Cowboys' performance.
Nov 24, 2023 • 1h 18min
The Mess at OpenAI (403)
The podcast explores the drama surrounding Sam Altman's departure and return to OpenAI, including changes in board members. They speculate on government involvement and Microsoft's role. The hosts discuss controversies and potential fallout at X, as well as TikTok being a major news source for young adults. They also express frustrations with intrusive website ads and suggest brands sponsoring local newspapers as content marketing.
Nov 17, 2023 • 1h 7min
AI Is Becoming Normalized. That's a Problem. (402)
AI content flourishing with new actors' agreement and Meta's guide for political ads. YouTube using AI-sniffer tools for ad blockers. Raves about SNAP's CEO and Mark Ritson's call-to-arms. OpenAI's custom GPTs and GPT store. Exciting new technology release and its potential implications. YouTube's expansion of technology to detect ad blockers and revenue opportunities.
