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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Deepfakes and Small Screens Overshadow Marketing in 2024 (413)
Feb 2, 2024
Big tech CEOs explain why they haven't protected U.S. children. YouTube and TikTok dominate and grow. George Carlin and Taylor Swift deepfakes. Rants and raves about audience wins and new CMO place. Links include YouTube revenues, TikTok usage, and the state of the creator economy.
01:09:29
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Quick takeaways
- Deepfakes pose a threat to identity, privacy, and media authenticity, emphasizing the need for countermeasures.
- AI-related roles in sales, marketing, and communications are growing, indicating their increasing importance in the job market.
Deep dives
George Carlin's Estate Sues Over AI-Generated Comedy Special
George Carlin's estate has filed a lawsuit against a media company that released a fake hour-long comedy special using AI to recreate Carlin's style and material. The lawsuit seeks to remove the audio special, titled 'George Carlin: I'm Glad I'm Dead,' from the platform it was released on.
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Listen to the best highlights from the podcasts you love and dive into the full episode