Deepfakes and Small Screens Overshadow Marketing in 2024 (413)
Feb 2, 2024
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Big tech CEOs explain why they haven't protected U.S. children. YouTube and TikTok dominate and grow. George Carlin and Taylor Swift deepfakes. Rants and raves about audience wins and new CMO place. Links include YouTube revenues, TikTok usage, and the state of the creator economy.
Deepfakes pose a threat to identity, privacy, and media authenticity, emphasizing the need for countermeasures.
AI-related roles in sales, marketing, and communications are growing, indicating their increasing importance in the job market.
The role of the CMO may be disappearing in some companies, but it signifies the increasing strategic value of marketing in driving business success.
Deep dives
George Carlin's Estate Sues Over AI-Generated Comedy Special
George Carlin's estate has filed a lawsuit against a media company that released a fake hour-long comedy special using AI to recreate Carlin's style and material. The lawsuit seeks to remove the audio special, titled 'George Carlin: I'm Glad I'm Dead,' from the platform it was released on.
Taylor Swift's Images Altered by Deepfake AI
AI-generated images of Taylor Swift in explicit content circulated online, forcing the platform hosting the images to change its image search results. This incident highlights the growing concern and impact of deepfake technology, which has the potential to create incredibly realistic but fake content.
Rising Concerns and Consequences of Deepfakes
As deepfake technology becomes increasingly advanced and accessible, the concerns surrounding its use are also growing. From fake comedy specials to altered images, deepfakes pose a threat to identity, privacy, and media authenticity. Companies need to prioritize investing in countermeasures to combat the harmful consequences of deepfakes.
Fastest Growing Roles in the US Job Market
LinkedIn recently released a report on the 25 fastest growing job roles in the US. Among these, AI-related roles were prominent. However, a significant number of these roles were in sales, marketing, and communications. This indicates the growing importance of these fields in the job market. Many of these roles, though new in title, involve tasks that have been present before, but now under different combinations. This suggests that marketing is becoming more strategic and vital in businesses.
Changes in Marketing Roles and the Disappearance of CMOs
The role of the CMO is disappearing in some companies, with their responsibilities being distributed among other parts of the organization. This might give the impression that marketing is becoming less important. However, this shift actually signifies the increasing importance of marketing and its strategic value. It is crucial for marketers to adapt to the evolving combination of tasks and skills required in the industry. While titles and roles may change, marketing remains a critical function in driving success in businesses.
