7min chapter

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Deepfakes and Small Screens Overshadow Marketing in 2024 (413)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

The Evolution of Marketing Roles

This chapter explores the changing landscape of marketing roles, including the disbandment of the CMO position and the emergence of new combinations of tasks under different titles. It also highlights the importance of content marketing in human resources and the need for collaboration between HR and marketing departments.

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