Deepfakes and Small Screens Overshadow Marketing in 2024 (413)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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The Need for Backup Plans in Podcasting Platforms
In this chapter, they discuss the need for podcasting platforms to have a backup plan in case they lose control over their content. They highlight that podcasting, often seen as owned media, is actually controlled by Apple and Google. They emphasize the importance of establishing a strong base before diversifying into other media forms.
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