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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Vice Implodes. What's Wrong with the News Media Model? (417)
Mar 1, 2024
Vice Media's downfall, Supreme Court social media case, Google's decline, Tyler Perry's AI studio woes. Bitcoin and Air Canada in spotlight. Fractional CMO trend, Florida law on social media for kids.
01:09:40
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Quick takeaways
- Google's search quality declining due to sponsored links and junk results.
- Rise of verticalized search engines challenging Google's dominance.
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Google Search Quality Decline: Concerns Over Sponsored Results and User Experience
Many users are expressing concerns over the declining quality of Google search results, with sponsored links and spam sites becoming prevalent. Recent research highlights Google's struggles to filter out misleading product reviews from top results, especially for product-related queries. Scholars critique Google's algorithms for favoring junk results. Despite outperforming Bing and DuckDuckGo, Google's dominance prompts the need for continuous algorithm improvements to combat user dissatisfaction.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode