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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Apple Plays Havoc with Podcast Industry (411)
Jan 19, 2024
Media and marketing news include Informa's majority stake acquisition of TechTarget and the implications of 'focused scaling' for B2B. Apple's podcast download system overhaul causes panic among podcast leaders, affecting their download numbers. The launch of OpenAI's Chat GPTeams is highlighted. Rants and raves cover Reddit's court victory over WallStreetBets and a marketing mistake at Solo brands.
01:11:06
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Quick takeaways
- The importance of considering trademark usage when building communities or creating new brands, as demonstrated by the successful defense of Reddit's ownership of the Wall Street Bets trademark in a recent lawsuit.
- The need for aligning goals and objectives in marketing campaigns and establishing a connection between brand awareness and sales efforts, highlighted by Solo Brands' failed brand awareness campaign that did not lead to an immediate increase in sales.
Deep dives
Reddit wins lawsuit over Wall Street Bets trademark
In a recent lawsuit, Reddit successfully defended its ownership of the Wall Street Bets trademark. The founder of the subreddit, Jamie Rogazinsky, sought to trademark the name but was challenged by Reddit. The court ultimately ruled in favor of Reddit, stating that there was no prior usage of Wall Street Bets before the creation of the subreddit. This case serves as an important reminder for content creators to consider trademark usage when building communities or creating new brands.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode