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22min chapter
Apple Plays Havoc with Podcast Industry (411)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Apple's Changes to Podcast Download Numbers
The hosts discuss the recent change made by Apple in how they report podcast listener numbers, leading to a significant decrease in listener numbers for many podcasts. They highlight the challenges podcasters face with accurately measuring and reporting download numbers, and discuss the impact on podcasters, ad sales, and sponsorships.
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