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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
The Water Polo-Playing Squirrels Episode (410)
Jan 12, 2024
In this podcast, the hosts discuss CES, streaming cutbacks by Netflix, Instagram and Amazon, the end of third-party cookies on Google, and a sports bar exclusively featuring women athletes. They also explore the influence of content creators, investing in internal creators, the future of streaming media networks, the impact of Google Chrome's withdrawal of support for third-party cookies, and the success of a sports bar catering to women's sports.
01:12:17
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Quick takeaways
- Authors can use platforms like Kickstarter to connect directly with readers and retain more revenue from their work.
- Offering free content to popular publications can help build audience and establish credibility.
Deep dives
Direct Sales and Kickstarter for Authors
Many authors are now focused on direct sales and finding ways to connect directly with their readers. Some are using platforms like Kickstarter to raise funds and offer unique experiences to their fans. Kickstarter can be a great option for launching new projects and getting direct support from your audience. It allows authors to offer different reward tiers and packages to backers, which can range from ebooks to special editions of their books. By utilizing platforms like Kickstarter, authors can maintain a direct connection with their readers and retain more revenue from their work.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode