This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

The Water Polo-Playing Squirrels Episode (410)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Investing in Internal Creators and Promotions

This chapter explores the risks and rewards of investing in content creators and thought leaders, especially in the B2B sector. It also discusses the importance of doubling down on promotions and features advertisements for two sponsors.

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