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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
12 Secrets to Content Marketing Success [Special Episode] (418)
Mar 8, 2024
In a special episode, the hosts share secrets for content marketing success like value of relationships, product mindset, and trust exercise. They discuss building a strong foundation, print media strategy, and importance of content mission statement. They also highlight email newsletters, audience building, and the content revenue model.
56:47
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Quick takeaways
- Building trust through email newsletters strengthens relationships with audiences.
- Pillar content projects establish brands as industry thought leaders with unique content offerings.
Deep dives
Understanding the Sponsorship Patch Placement on Baseball Players' Jerseys
Baseball teams are incorporating sponsorship patches on players' jerseys, with placement based on the player's handedness. For instance, a right-handed batter will have the patch on their left shoulder, facing the television. This strategic patch positioning enhances sponsor visibility and awareness.
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