This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

12 Secrets to Content Marketing Success [Special Episode] (418)

Mar 8, 2024

In a special episode, the hosts share secrets for content marketing success like value of relationships, product mindset, and trust exercise. They discuss building a strong foundation, print media strategy, and importance of content mission statement. They also highlight email newsletters, audience building, and the content revenue model.

56:47

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Quick takeaways

Building trust through email newsletters strengthens relationships with audiences.

Pillar content projects establish brands as industry thought leaders with unique content offerings.

Crafting a clear brand point of view enhances trust and aligns all interactions with audiences.

Deep dives

Understanding the Sponsorship Patch Placement on Baseball Players' Jerseys

Baseball teams are incorporating sponsorship patches on players' jerseys, with placement based on the player's handedness. For instance, a right-handed batter will have the patch on their left shoulder, facing the television. This strategic patch positioning enhances sponsor visibility and awareness.

Creating Deeper Relationships with Customers

01:26

Focus on Building One Strong Base Before Diversifying

01:35

Building Trust in Marketing Experiences

01:24

Introduction

2min

Conversational Reflections on Tampa and Multiple Springfields

2min

Discussion on Springfield Shores and Promotion of Content Entrepreneur Expo

2min

Insights on Content Marketing and Audience Building

3min

Building a Strong Foundation in Content Marketing

23min

Print Media in Content Marketing Strategy

10min

Importance of Content Mission Statement and Sponsor Shoutouts

3min

Building Trust through Email Newsletters and Content Marketing

13min

In this special #ThisOldMarketing episode, Joe and Robert review their presentations from Social Media Marketing World 2024. Robert shares his insights, including:

The Value of Relationships
The Product Content Mindset
The Point of View Architecture
The Trust Exercise - Audit Your Experiences

Joe runs through his secrets for content marketing success, including:

Building the Base
The Content Tilt
Acquiring Content Assets
Creators over Content
Pillar Content Projects
The NEW Print Opportunity
Email, Email, Email
The Content Revenue Model

For the full content marketing revenue model, check out our book, Killing Marketing.

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This week's sponsor:

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Work smarter, not harder at Hubspot.com/sales

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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

12 Secrets to Content Marketing Success [Special Episode] (418)

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Understanding the Sponsorship Patch Placement on Baseball Players' Jerseys

Exclusive Content to Develop Trust through Email Newsletters

Leveraging Pillar Content Projects for Brand Differentiation

Developing a Point of View Architecture for Customer Experiences

Strategic Revenue Generation in Content Marketing

Creating Deeper Relationships with Customers

Focus on Building One Strong Base Before Diversifying

Building Trust in Marketing Experiences

Remember Everything You Learn from Podcasts