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3min chapter
12 Secrets to Content Marketing Success [Special Episode] (418)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Importance of Content Mission Statement and Sponsor Shoutouts
This chapter delves into the significance of a well-defined content mission statement for a brand, emphasizing audience-centric value over sales goals and the necessity of a guiding editorial point rooted in beneficial beliefs. Additionally, two sponsors - HubSpot and Nudge - are introduced, with a brief outline of their services and advantages.
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