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10min chapter
12 Secrets to Content Marketing Success [Special Episode] (418)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Print Media in Content Marketing Strategy
This chapter emphasizes the effectiveness of print media in content marketing, showcasing how companies like Amazon and Red Bull are investing in print publications to engage with their audience and boost sales. It also discusses the significance of creating a consistent messaging architecture for a business to establish a clear voice separate from the brand's identity, using the example of Pendo acquiring Mind the Product to resonate with their target audience.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode