In this special #ThisOldMarketing episode, Joe and Robert review their presentations from Social Media Marketing World 2024. Robert shares his insights, including:
- The Value of Relationships
- The Product Content Mindset
- The Point of View Architecture
- The Trust Exercise - Audit Your Experiences
Joe runs through his secrets for content marketing success, including:
- Building the Base
- The Content Tilt
- Acquiring Content Assets
- Creators over Content
- Pillar Content Projects
- The NEW Print Opportunity
- Email, Email, Email
- The Content Revenue Model
For the full content marketing revenue model, check out our book, Killing Marketing.
Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.
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This week's sponsor:
Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
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