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13min chapter
12 Secrets to Content Marketing Success [Special Episode] (418)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Building Trust through Email Newsletters and Content Marketing
The chapter highlights the shift towards email newsletters for better communication control and audience opt-in approval. It stresses the importance of improving open rates by providing exclusive content and unique offerings. Additionally, it discusses building trust through marketing experiences, conducting trust audits, and balancing innovation with audience acceptance in content marketing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode