Building a Strong Foundation in Content Marketing

In this special #ThisOldMarketing episode, Joe and Robert review their presentations from Social Media Marketing World 2024. Robert shares his insights, including:

• The Value of Relationships
• The Product Content Mindset
• The Point of View Architecture
• The Trust Exercise - Audit Your Experiences

Joe runs through his secrets for content marketing success, including:

• Building the Base
• The Content Tilt
• Acquiring Content Assets
• Creators over Content
• Pillar Content Projects
• The NEW Print Opportunity
• Email, Email, Email
• The Content Revenue Model

For the full content marketing revenue model, check out our book, Killing Marketing. 

Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.

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This week's sponsor:

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