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23min chapter
12 Secrets to Content Marketing Success [Special Episode] (418)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Building a Strong Foundation in Content Marketing
The chapter emphasizes the importance of focusing on a core content platform, known as a 'content tilt,' to attract a loyal audience in a crowded market. It discusses the necessity of differentiation and concentrating efforts before diversifying channels. Examples and experiences are used to illustrate the significance of strategic decision-making in content marketing to stand out and build successful relationships with audiences.
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