Secrets to Growing a Content Brand [Special Episode] (415)
Feb 16, 2024
auto_awesome
Exploring insights on creating a profitable content brand, differentiation strategies, building audience loyalty, crafting engaging podcast ads, and navigating content monetization challenges in the digital age.
Incorporating individual influencers into content brands enhances audience engagement and personalization.
Consider the option of acquiring existing content initiatives for accelerated growth and competitive advantage.
Treat content brands as products with dedicated product managers for strategic development and audience growth.
Deep dives
Focusing on Individual Influencers within Content Brands
Companies are shifting towards incorporating individual influencers within their content brands to build stronger connections with audiences. By centering around specific creators, companies can personalize content and form deeper engagement. This strategy involves integrating influencers as faces of newsletters, podcasts, or other content initiatives, enhancing the audience's relationship with the brand.
Considering Acquisitions for Content Brands
A resurgence in the 'build vs. buy' mindset is evident, emphasizing the option of acquiring existing content initiatives rather than solely focusing on organic growth. Organizations are encouraged to explore partnerships or acquisitions to leverage established content brands. Evaluating potential buyouts offers the advantage of accelerating growth, securing an audience base, and gaining a competitive edge.
Creating Content Brands as a Product
Viewing content brands as products necessitates treating them with the same strategic scrutiny and management as any other product offering. Content brands, whether in the form of newsletters, podcasts, or shows, require dedicated product managers to oversee their development, promotion, and audience growth. Adopting a product-driven approach ensures a holistic and effective content strategy.
Importance of Organic Growth in Content Creation
Organic growth remains a pivotal aspect of content creation, with companies predominantly focusing on organic content initiatives. Building content brands organically allows for authentic audience interaction, trust-building, and long-term engagement. While acquisitions offer strategic advantages, the organic development of content brands fosters genuine connections and sustained audience loyalty.
Exploring the Strategy of 'Build vs. Buy' in Marketing
The dichotomy of 'build vs. buy' in marketing underscores the decision-making process regarding organic content creation versus acquisition. Striking a balance between in-house content development and acquiring existing content assets is crucial for strategic marketing planning. By evaluating the feasibility of organic growth against potential acquisitions, organizations can optimize their content strategies and enhance market competitiveness.
In this special Blossom episode of This Old Marketing, Joe and Robert discuss the insights and secrets into creating a profitable content brand, for both content marketing and content creator goals.
Topics discussed include:
How to truly differentiate and grow an audience
How to create a content tilt
Do you build or buy?
Focus on creator, brand or content brand?
and many more content marketing insights
This week's sponsors:
Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
