Secrets to Growing a Content Brand [Special Episode] (415)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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Crafting Engaging Podcast Ads and Building Content Brands
The chapter delves into the meticulous process of creating sponsor ads in the podcast, emphasizing the importance of seamless integration while maintaining clear identification. It also discusses the evolution of branding strategies in the B2B sector, focusing on content brand and personal brand integration. Additionally, the conversation explores the significance of treating content as a product and balancing organic growth with strategic acquisitions in content marketing.
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