This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Our Most Impactful Business Books of All-Time [Special Episode] (422)
Apr 5, 2024
Robert and Joe discuss impactful business books like 'Think & Grow Rich' and 'Seven Habits of Highly Effective People'. They touch on the 2024 State of Marketing Report, internal communication in marketing, and unconventional moves for success.
43:46
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Quick takeaways
- Innovative market positioning is essential for standing out and engaging uniquely.
- Balancing substance and popularity in content creation is key to achieving success across different domains.
Deep dives
Focus on Play the Game Differently
The book emphasizes the importance of playing the game differently to achieve success by focusing on one's strengths and leveraging unique approaches. It uses the story of David and Goliath to highlight the significance of changing the rules to gain an advantage when faced with challenges.
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