Exploring Marketing Trends and Business Building Strategies

Robert and Joe run through the business books that have made the most impact on their lives and careers. They include:

• Marketing Management – Philip Kotler
• Discovery Driven Growth  – Rita Gunther McGrath
• Different – Youngme Moon
• How Will You Measure Your Life – Clayton Christensen
• Zen and the Art of Motorcycle Maintenance – Robert Pirsig
• Think & Grow Rich - Napoleon Hill
• Seven Habits of Highly Effective People - Stephen Covey
• Stranger in a Strange Land - Robert Heinlein
• IMC: Integrated Marketing Communication - Don Schultz
• David & Goliath - Malcolm Gladwell

This week's sponsor:

Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg

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