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18min chapter
Our Most Impactful Business Books of All-Time [Special Episode] (422)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Selecting Top Business Books
The hosts discuss their top business books, including 'Think and Grow Rich' and 'The 7 Habits of Highly Effective People', emphasizing how these books influenced their marketing careers. They also mention setting clear goals and visions for content creation, referencing authors like Stephen Covey and Napoleon Hill. Further, a unique choice for a business book, 'Stranger in a Strange Land', is discussed for its perspective on undivided attention and focus in business and life.
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