Our Most Impactful Business Books of All-Time [Special Episode] (422)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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Empowering Success Through Unconventional Moves
The chapter revolves around the idea of playing the business game differently for success. It emphasizes leveraging unique advantages and building an audience first, drawing inspiration from the story of David and Goliath. The narrative also stresses the importance of focusing on intrinsic motivations, balancing substance and popularity, and aligning with one's true desires in the business world.
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