Robert and Joe run through the business books that have made the most impact on their lives and careers. They include:
- Marketing Management – Philip Kotler
- Discovery Driven Growth – Rita Gunther McGrath
- Different – Youngme Moon
- How Will You Measure Your Life – Clayton Christensen
- Zen and the Art of Motorcycle Maintenance – Robert Pirsig
- Think & Grow Rich - Napoleon Hill
- Seven Habits of Highly Effective People - Stephen Covey
- Stranger in a Strange Land - Robert Heinlein
- IMC: Integrated Marketing Communication - Don Schultz
- David & Goliath - Malcolm Gladwell
This week's sponsor:
Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg
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