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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Instagram's Dirty Little Secret (426)
May 3, 2024
Podcast delves into changing content creation landscape focusing on platforms like Instagram and TikTok. Challenges for full-time content creators discussed due to new creator programs. Topics range from marketing MBA to Adidas' overinvestment, Phish at the Sphere, and the impact of Google's cookie delay on digital advertising.
01:12:31
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Quick takeaways
- Transition to owned content assets for content monetization and longevity is crucial in the evolving content landscape.
- Strategic marketing planning is vital for content entrepreneurs to balance creation and marketing activities effectively.
Deep dives
Changes in Instagram and Twitch Algorithm
Instagram and Twitch have introduced new features to boost short-form video content discovery, echoing TikTok's algorithm. These changes come amid TikTok's uncertain future following potential divestiture plans. The updates aim to enhance user engagement and attract creators to leverage the platform's reach.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode