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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Challenges and Disruption in Publishing Industry
This chapter explores the struggles and limitations faced by authors in the traditional book publishing industry, shedding light on the dominance of celebrities in book sales and the need for disruptive models. It discusses the rise of self-marketing authors like Colleen Hoover through platforms like TikTok and advocates for direct selling to readers to overcome industry challenges. The conversation also touches on the impact of changing content consumption patterns on media outlets and the ongoing debate over Google's deprecation of third-party cookies and its implications on digital advertising.
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