Instagram's Dirty Little Secret (426)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Evolution of Content Creation Models
The chapter delves into the changing landscape of content creation, shifting from long-term assets to social media platforms like Instagram and TikTok, where algorithm changes have prioritized user experience. It discusses the challenges for content creators as algorithms focus on resonance over following size, prompting a shift towards focusing on email newsletters, courses, and events for revenue control. The conversation highlights the importance of marketing understanding for content entrepreneurs and offers a talk and course on marketing intelligence at CEX.
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