This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose cover image

Instagram's Dirty Little Secret (426)

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

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Content Creation vs Marketing: Clarifying the Misconception

This chapter explores the misconception that content creation equates to marketing, emphasizing the need to understand that content creation is a subset of a comprehensive marketing strategy. It highlights the shift towards promoting content and thought leadership in marketing efforts, stressing the importance of marketing support for effective content marketing.

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