3min chapter

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Instagram's Dirty Little Secret (426)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Content Creation vs Marketing: Clarifying the Misconception

This chapter explores the misconception that content creation equates to marketing, emphasizing the need to understand that content creation is a subset of a comprehensive marketing strategy. It highlights the shift towards promoting content and thought leadership in marketing efforts, stressing the importance of marketing support for effective content marketing.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode