Instagram's Dirty Little Secret (426)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Changes in Social Media Platforms and Marketing Strategies
The chapter explores the recent adjustments at Instagram and Twitch to compete with TikTok's success, focusing on boosting short-form video content visibility for smaller creators. It dives into Instagram's algorithm changes to mimic TikTok's formula, potentially affecting content visibility and influencer sponsorships. Additionally, the chapter discusses Adidas' commitment to refining marketing strategies by increasing investment and emphasizing the importance of budget allocation.
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